Searching by exact year, make, model (YMM) specifications gets a user to the right products fast, finding just what they need and increasing conversions.
PartsLogic helps users sift through the noise.
Users can search for exactly the part they need for their product, without all the distraction of things that won’t fit. Once a user enters their year, make and/or model, every product that is returned in the search results is relevant to that user. And if they only have some of the information, such as make and model but not year? This search type will get the user going in the right direction.
When looking for parts, conversion rates often depend on being able to find a part. If a user can’t find it, they don’t convert. If they can find it, they convert. Parts sites that use this type of site search typically see a 100-200% conversion rate just by making this type of search available.
Curious how PartsLogic can help you? Request a demo! We’ll walk you through it and show how it can benefit your business.